Attorney Advertising

Questions about the email you got.

Including the ones people are usually too polite to ask.

Proper Counsel PLLC is a New York law firm. Martin S. Hui handles United States trademark clearance and USPTO registration for startup founders.

Straight answers

What people ask first.

§ 01

Why did I get an email from you?

I look for companies that have recently announced funding, using public sources such as funding announcements and company websites. When I find one, I run a preliminary trademark search on the company name and send the results. That is how I found you, and it is the only reason you are hearing from me.

§ 02

Is the report actually free?

Yes, and it stays yours whether or not we ever speak. No signup, no form, no sequence to escape from. I give it away because it is the fastest honest way to show what the work looks like.

§ 03

What is the catch?

None in the sense of hidden cost. The commercial logic is simple: some founders read the report, decide the name is worth protecting, and hire me to file. Most do not, and that is fine.

§ 04

Is this a real law firm?

Yes. Proper Counsel PLLC, a New York professional limited liability company, at 401 New Karner Road, Suite 301, Albany, NY 12205. Martin S. Hui is admitted in New York and qualified to represent applicants before the USPTO. The firm is at propercounsel.co, and the reports live at properip.co.

§ 05

Did a person write this email, or was it automated?

The search and the report are generated automatically, which is what makes it possible to offer them free. Every email is reviewed before it is sent, and replies come to me directly.

§ 06

Can you just do the search, or do I have to file?

The report is the search. Filing is a separate decision made afterward, and plenty of people take the report and go no further.

§ 07

What if I already filed?

Then you are in better shape than most companies I look at, and the report will usually show it. If it shows something you did not expect, that is worth a conversation.

§ 08

How do I get off your list?

Reply and say so, or email martin@properip.co. You will not hear from me again. The privacy policy explains what is held and how it is removed.

Everything else

Cost, timing, how registration works, and what filing does and does not give you are all answered on properip.co. Short version on price: the Trademark Launch Kit is a $995 flat attorney fee covering a knockout and full clearance search, attorney review and a strategy call, and USPTO filing for one mark in up to three classes. USPTO government fees are separate and billed at cost, $350 per class, per mark.

No obligation, and the report is yours either way.

© 2026 Proper Counsel PLLCPrivacy PolicyTerms of Use